Hublead supported Metals Lighting in the digitalization of its sales in order to accelerate its launch on the market.
About the customer
Metals Lighting — Professional, custom LED solutions
Founded in 2009 in Bulle, METALS is a recognized Swiss player in the distribution of steels and building envelope solutions. True to its local DNA, the group has expanded its expertise with Metals Lighting, a branch dedicated to professional lighting.
A player close to the field from Fribourg, Metals Lighting supports construction and industry professionals with efficient and reliable LED solutions. From renovation to the design of new projects, the company offers tailor-made products as well as traditional products.
Exclusive distributor of CLAREO in Switzerland, Metals Lighting offers privileged access to a complete and competitive range, designed for the needs of building trades.
Targeted prospects :
Customer challenges
Issues
Sales team that is not very digitized.
Lack of CRM culture.
Traditional sales processes that limit growth.
Objectives
Familiarize teams with digital prospecting.
Demonstrate the effectiveness of digitizing business approaches.
Structure and professionalize customer follow-up via an adapted tool.
The difference with Hublead
A targeted and personalized acquisition strategy.
Support for teams, from operational use to data analysis.
A gradual implementation, promoting adherence and the development of skills.
Performances achieved with Hublead
“Our sales teams needed concrete support to digitize their sales. With Hublead, we quickly learned how to identify our prospects, structure our approach and automate our reminders. CRM integration and training have completed this system, transforming the way we prospect and follow our customers.”