The major study of B2B prospecting in Switzerland
Discover what 5 years of field analyses reveal about the channels and methods that really generate opportunities in Switzerland.
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Validating a B2B sponsorship offer in French-speaking Switzerland: the Shifters case with Hublead.
In just one quarter with Hublead
About the customer
Founded under the name Team BDS, Shifters is the only professional esports structure in Switzerland. Based in Geneva and active at the European level, it engages teams in several major disciplines: League of Legends (LEC), Rocket League (RLCS) and Rainbow Six Siege.
The structure has established itself in the international competitive circuit with notable results: 3rd place in the Rocket League Club Championship in August 2024, participation in the 2023 Worlds League of Legends, and regular performances in the middle of the LEC table between 2024 and 2025. At the end of 2025, Team BDS completely rebranded to become Shifters, marking a new stage in its commercial development.
In a Swiss market still dominated by traditional sports such as hockey and soccer, Shifters aims to convince local businesses of the value of e-sport sponsorship.
Targeted prospects :
Customer challenges
Issues
No market reference in French-speaking Switzerland to calibrate an e-sport sponsorship offer.
Service offer still in the state of idea, without field validation or defined pricing.
Limited budget to test the receptivity of businesses in a market that is not used to e-sports.
Swiss market dominated by traditional sports (hockey, soccer)
Objectives
Validate the service offer with target companies in French-speaking Switzerland.
Identify early adopters who are willing to create a sponsorship partnership.
The difference with Hublead
Support in the development and structuring of the marketing strategy.
Analysis of the data collected to clearly interpret the signals of interest and adjust the offer.
“We wanted to know if the Swiss market was ready for esports sponsorship. We had an idea for an offer, but no data to validate it. With Hublead, we structured our approach, generated over twenty qualified appointments, and identified our first potential partners. The results allowed us to concretely adapt our offer to the reality on the ground.”